Understanding Aerie: A Comprehensive Guide
Aerie, a brand that has captured the hearts of young women worldwide, is not just another lingerie brand. It’s a symbol of comfort, natural beauty, and a refreshing take on the traditional lingerie market. If you’re curious about what Aerie stands for and what makes it unique, you’ve come to the right place. Let’s dive into the details.
What is Aerie?
Aerie is an underwear brand that falls under the American Eagle Outfitters (AEO) umbrella. It was launched in 2014 with a mission to redefine the lingerie industry. Unlike other brands that focus on enhancing the body, Aerie emphasizes natural beauty and comfort. This approach has resonated well with young women who appreciate a brand that celebrates their bodies as they are.
Aerie’s Brand Philosophy
Aerie’s philosophy is centered around the idea of “normal” beauty. The brand has made headlines for its decision to stop retouching photos of its models, showcasing their natural beauty. This transparency has not only helped build trust with its customers but has also inspired a movement towards body positivity and self-acceptance.
Aerie’s Product Range
Aerie offers a wide range of lingerie products, including bras, panties, and sleepwear. The brand is known for its comfortable and stylish designs that cater to women of all body types. Here’s a breakdown of some of the key product categories:
| Product Category | Description |
|---|---|
| Bras | Available in various cup sizes and styles, including bralettes, lightly lined, push-up, and strapless options. |
| Panties | Offered in different styles, including low-rise, high-rise, and boyshorts. |
| Sleepwear | Comfortable and stylish pajamas, nightgowns, and robes. |
Aerie’s Popularity
Aerie has gained a significant following, especially among young women. Its focus on comfort, natural beauty, and inclusivity has made it a favorite among customers. The brand’s commitment to transparency and body positivity has also helped it stand out in a crowded market.
Where to Buy Aerie Products
While Aerie doesn’t have physical stores in China, you can easily purchase its products online. The brand’s official website offers a wide range of products, and you can expect to pay between $200 and $400 for most items. Additionally, you can find Aerie products on various online marketplaces and department stores.
Aerie’s Financial Performance
Aerie has been a significant contributor to American Eagle Outfitters’ overall sales. In the third quarter of 2019, Aerie’s same-store sales increased by 19%, which was a significant boost for the company. The brand’s strong performance has helped AEO achieve consecutive quarters of sales growth.
Aerie’s Future
As Aerie continues to grow, the brand is expected to expand its product range and reach new customers. With its focus on comfort, natural beauty, and inclusivity, Aerie is well-positioned to become a leading player in the lingerie market.
In conclusion, Aerie is more than just a lingerie brand. It’s a symbol of comfort, natural beauty, and inclusivity. If you’re looking for a brand that celebrates your body and offers comfortable, stylish products, Aerie is definitely worth checking out.
